Triple L, formerly JLG Trailers, wanted to make an impression, connect with former customers, and launch into the market with a powerful yet cost effective booth that could be repeated at other trade shows and conferences.

We dove into the new brand and designed a booth that highlighted what sets Triple L Trailers apart from other trailers on the market - their ability to lower to the ground, load the equipment, and lift with only one person. With the functional trailer as the focus, we also included a TV stand & counter, swag for people visiting, two double sided banners with arrow icons depicting lower, load, lift, and three retractable banners that could be used together or separately.