Cornerstone Advisors approached our team with concerns about outdated and inconsistent branding within their presentations. While looking to standardize the styling for all employees across their various practice areas, they also wanted to update the overall look and feel to reflect their modern initiatives. The priority focus was on presentations, with the intent for the new design guidelines to carry over to other aspects of the brand.

Equipped from discovery, feedback, and a strategy session, our team honed in on a singular idea featuring colorful gradients and joyful people. This style was not as straight-laced as other competing banking institutions and matched their persona of being disruptors. Once the new brand guidelines were approved, our team began transitioning their presentation decks, brochures, and collateral to the new templates. But we didn't stop there! To ensure the entire organization was on board and comfortable with the transition, we presented the final guidelines through a company-wide video conference. Additionally, we created PowerPoint templates and an easy to follow guide on how to convert existing decks to the new style and build slides from scratch.