We wanted existing clients to recognize the brand, while allowing Triple to shine as a unique company. The new visuals also needed to allow room for business growth.

We completed market research, interviewed stakeholders, and our designers crafted several visual identities. After discussing the strategy behind each option, Triple L decided on their current brand. From this visual identity, we updated their logo, designed icons, created a brand guide, overhauled their website, and helped them launch new social media platforms.